We have a few of our clients come back to us and say ” My SEO guy said Google will penalise us for buying a Domain Name “.
Well, he is only partially correct and only if you buy the wrong domain names for the wrong reasons. To clarify this for you, there is no more free lunch for Exact Match Domain Names, now that the Google has updated its policy. (This policy change was implemented some 5 years ago and it is nothing new).
What Google has done is it has stopped any old Domain Name giving a preferential result on the search engines. Before this change, and for quite a while, it was possible to rank on the front page with literally any old Domain Name, on any website, and often after only a few days after activating them. This ranking increase could be achieved in literally every niche you can dream of.
Now, this was bad for the search engines as it effected their ability to charge more for Pay Per Click Advertising.
What Google now does is only give preference to relevant EMDs (see the Google Video below) that match the website they are linked to. So as long as your Exact Match Domain Name matches your website in regards to the Keywords and or the Meta tags
( that’s the code they write your website in ) then you get the search result boost.
That’s where we come in we will only sell you Exact Match Domain Name that tick all the boxes in regards to the search engine requirements and compliance.
1. The Keywords are Relevant to your business and with high search numbers
2. The Keywords of the Domain name match your website.
3. The keywords of the Domain name match your goods and services that your offering.
4. If the Domain name is a geographic or location-based Domain name that you are operating in that location.
5. Your Meta tags on your website are relevant to the Domain Name
6. The diversion is completed by way of a search engine approved 301 Divert to your website
7. We manually notify the search engines that the Domain Name divert is approved by the website owner
So we have in fact found the opposite with 1000s of clients and businesses. Now I am not saying don’t listen to your SEO guy hey they are experts in SEO but look at the Google Video below and make your own assessment. We will
also add most SEO guys do not fully understand the process behind good or great Domain Names as they are not experts int he field of Domain names.
Like we are not experts in SEO and we never give advice in that regards. Also, like why Google changed its strategy regards exact match Domain names to ensure their advertising revenue was not affected as most SEO guys can not make ongoing fees from Domain Names so in turn try to talk their clients out of them
We simply refer you back to our clients and testimonials and remind you that buying a Domain Name is exactly that. You are buying virtual realestate. SEO only works while you continue to pay. Buying a Premium Exact Match Domain Name is a long-term investment strategy